Startup zone

EXPLORE THE STARTUP ZONE - Turn your ideas into reality!

Attend 3 days full of inspiration, workshops, and networking with exclusive access to the field experts & decision-makers.

Our goal is to accelerate new startups by connecting them with the space, resources and support they need to grow. You bring the idea and the ambition – we connect you with the necessities to get your business going.  

What’s in store for you?

  • Inspirational Startup success stories
  • Personal consultation with field experts and investors
  • Advice on how to get funding
  • Startup Award for the best project / voted by Martin Rozhoň and other mentors
  • Exclusive 3-year coaching with Martin Rozhoň
  • B2match matchmaking tool / 1-on-1 meeting with Mentors
  • Possibility to win a business partnership with one of the mentors


  • Day full of networking with 1-on-1 scheduler, the matchmaking tool.
  • Dynamic conference programme

10:00 – 10:30         Arrival of the visitors – Meet & greet with the                                            panel of experts

10:30 – 12:30        E-Commerce Start Up Boot Camp–                                Presentation    of start-ups / pitches

12:30 – 13:30        Lunch Break 

13:30 – 14:30        E-commerce Start Up Camp – Results

15:00 – 16:00        One on One Winner session 

16:00 – 17:00        One on One 2nd place session

20:00 – 22:00       Awards Gala – Handing over the Startup Award

  • Day full of networking with 1-on-1 scheduler, the matchmaking tool.
  • Dynamic conference programme
START UP package
6. – 8. 10. 2021

3-day access to WOF EXPO

Conference access

1to1 Scheduler with mentors

Matchmaking tool

VIP Lounge Access WOF

Awards Gala

WOF Connect Cocktail

149 €

Panel of judges

Meet mentors, investors, field experts & decision-makers. This will provide participants with an opportunity to present their ideas, collaborate with others interested in their idea, and receive feedback and mentoring from the expert panel. The judges will evaluate the pitches and will vote for the best project, which will receive the Startup Award and an exclusive 3-year contract with Martin Rozhoň.

Martin Rozhoň

Martin Rozhoň founded and managed the billion-dollar e-commerce group Vivantis for 18 years. Vivantis, operating in several countries, was sold to the Mall Group later on. Mr. Rozhoň currently invests in leaders with good karma who have a vision that resonates with him. Its portfolio includes startups such as Econea – thousands of products for a healthy and sustainable life – we inspire change, Celostnimedicina – information website and medical advice in terms of holistic, natural, alternative medicine, Puravia – the best food supplements, IFMV – Institute of Functional Medicine and Nutrition , Disivo – optimize pricing for your e-shop, Retino – automate the e-shop return process, Mall Group – create an e-commerce group with the most valuable portfolio of the CEE market, Heureka Group – Europe’s largest price comparison and online shopping advisor, and much more.

Martin skaba

Martin Skaba is a finance and investment professional with a strong track record in various financial projects such as private equity, risk finance, M&A or project finance. He successfully obtained two Masters’ degrees (Finance and Law) and is a member of CFA Society Slovakia.


E-commerce specialist Tomáš Vrtík from Expandeco has already helped more than 200 e-shops to successfully find business opportunities abroad and thus expand their business to new markets. Tomas is always a positive expert on expansion that knows no boundaries. Thanks to his rich international experience, he brings entrepreneurs effective cost optimization for reverse logistics, thorough market analysis, quality localization, or professional and reliable customer support.