Valentine’s Day is approaching and the global demand for fresh roses is at its peak. Over 9,000 tons of love blossoms travel safely through Swissport’s industry-leading Flower Corridor, from the fields of the Kenyan highlands to Europe. The advanced logistics process also takes sustainability to the next level. Extended shelf life and reduced waste improve the position of Kenyan growers compared to flowers from less sustainable greenhouses in Europe, benefiting both consumers and the planet.
In the world of flower exports, where time sensitivity and freshness are non-negotiable, Swissport takes center stage as a key player in the complex door-to-door logistics. Every week, 400 to 500 tons of cargo, 85 percent of which is fresh flowers, pass through Swissport’s expansive 10,400-square-meter cargo center in Nairobi, Kenya. This volume increases by 50-55 percent in the run-up to Valentine’s Day. The facility, which is certified by IATA’s CEIV Fresh, meticulously ensures the safe handling of general cargo, perishables, and temperature-sensitive goods, with a particular focus on flowers – a major export from Jomo Kenyatta International Airport (JKIA).
“Every year Swissport successfully handles millions of fresh-cut flowers between January and February, aligning with peak demand during the Valentine’s Day season, which begins in late January,” explains Edwin Musungu, Head of Cargo Services at Swissport Nairobi. “For the current year, we anticipate to handle approximately 9,000 tons of flowers, a slight decrease from previous years attributed to aircraft capacity constraints, with carriers prioritizing the lucrative Chinese market due to the overlap with the Lunar New Year in 2024.”
Central to addressing this logistical challenge is Swissport’s Flower Corridor initiative, a cold-chain innovation that has transformed the handling of fresh-cut flowers connecting Nairobi with key locations in Europe such as Liege, Brussels, and Amsterdam, as well as markets in the Middle East and the Far East. Swissport’s modern air cargo centers allow the speedy handling of perishables in a temperature-controlled environment.
The innovative Flower Corridor seamlessly connects farmers, airlines, and forwarders, and it not only symbolizes efficiency but also a commitment to environmental responsibility. Contrary to what many think, roses from Kenya have a smaller environmental impact than those grown in Europe, even when the carbon footprint of air transport is considered. The climate in Africa is optimal for cultivating flowers, whereas recreating this environment in Europe often results in a significant carbon footprint. According to a study (Treeze, 2018) commissioned by Swiss retail group Migros-Genossenschafts-Bund, greenhouse gas emissions from fairtrade roses produced in Kenya were found to be four to six times lower, compared to roses grown in European greenhouses, with 6.5 times less energy required (air transport included). Major carriers, including Etihad Airways, Turkish Airlines, British Airways, the airlines of the Lufthansa Group, China Southern, and Egypt Air, place trust in Swissport’s innovative process and expertise. Together, they create a collaborative ecosystem aimed at extending the shelf life of delicate flowers by approximately seven days and significantly reducing waste.
“Since the Flower Corridor was launched, Swissport has been working on perfecting the cold chain solution to provide high-quality services that protect the integrity of fragile flowers and maximize returns for customers,” said Dirk Goovaerts, CEO Swissport CEMEA and Global Cargo Chair. “We’re excited about the future of air cargo handling in Kenya and are working with local cargo communities as we continue to enhance our solutions.”
Original article HERE
Image source: swissport.com